- Posted by Laura Martin
- On December 17, 2020
It’s hard to count on anything work-related being “normal” these days, but one thing you can count on is our ability to provide a creative annual workplace benefits enrollment.
Many employees seem unwilling to take the time to understand their benefits. In fact, 41% spend less than 30 minutes learning about and selecting their benefits. Another 32% spend just 30 to 60 minutes making benefits decisions.
Nearly 90% of employees claim they do not understanding their benefits “at all” They spend less than an hour on enrollment each year.
Between health plan options, voluntary benefits such as disability, accident and critical illness coverage, there’s a lot to consider. That’s why many employers are offering personalized benefits education and individual enrollment support for their employees in the form of a virtual environment. The virtual aspect of benefits education and enrollment is one thing that should actually be easier this year. All of us have been forced to accomplish more things remotely, from staff meetings to doctor visits.
Virtual “high touch” enrollment methods will replace in-person meetings for many employers. Virtual meeting technology can be complemented by call center resources, online scheduling and a wide variety of engaging digital communications, including e-postcards, custom websites and videos, and mobile apps to reach employees when and where it works best for them.
Together, these communication and enrollment options can deliver a personalized experience for you, no matter where you’re working these days.
These trends are likely to continue long term — both because of the current physical distancing environment, and because they’re proven to work.
Employees who participate in one-to-one benefits counseling sessions also report they’re much more knowledgeable about their benefits and happy with the enrollment process.
Going 1-1 makes it easier to understand your unique needs and the benefits options available to meet them, so you can make the choices to best protect you and your family. It’s another thing you can count on — no matter what the future brings.